Are you new to Creative Vitality Suite and ready to start exploring the creative economy data in your area? This article is the first part of a series that will get you oriented with the CVSuite tool and all of the data we have to offer.

You should have received your login information from our CVSuite team. Log into the tool at and we will show you around.

You will learn:

  • An overview of the site
  • How to navigate to data within the tool

There are six major sections in the site.

A. Dashboard
Region Selection
Data Settings
Creative Vitality Index


The dashboard, the default page when logging in, lists all of the important information about your region of interest. The high-level overview shows information on the number of creative occupations, industry earnings and sales, nonprofit revenues, your CVI value, and population demographics. All of these stats are constrained by 3 elements: your region of analysis, the year for the data, and the industry and occupations defining your economy. We will discuss these elements in more detail in Getting Started 2 – Defining Regions.


The region selection area allows users to define their region of interests, choose from previous saved regions, and change the current data year. The region of interest is the geographic area that you would like to analyze. The CVSuite offers regions at the state, metropolitan statistical area (MSA), county, or ZIP Code. Users can look at a single geographic area such as a state or create a custom region by combining congruent counties or ZIP Codes.


With data settings, users can define what industries and occupations to include in their creative economy analysis. This important step will define what will make up your industry earnings and creative occupation jobs. Users can toggle on and off industries and occupations that are congruent with existing creative economy definitions, past research, or a specific creative sector.


Our data section provides users access to all of our data in a tabular format for online and offline analysis. Users can find information on creative occupations, creative industries, arts nonprofits, historic info on state arts agency grants, and population/job demographics.


The reports section allows you to download our Snapshot Report which high-level overview of a region’s CVI value, population, creative occupations, creative industries, and arts nonprofit activity. The snapshot report is a great one-sheet to bring to internal meetings, share with local community organizers, and inform state/federal legislators.


The CVI Value section is where users can compare their region’s creative activity concentration to other region. The Creative Vitality Index (CVI) is a proprietary index developed by the CVSuite. The Index uses indicators covering the for-profit and nonprofit creative economy to cover a wide range of economic activity. The indicators include creative occupation jobs, arts nonprofit revenues, creative industry sales, and population. We will dive more into the details about the methodology of the CVI Value and how to use it in future articles.

And that’s the overview. These are the major areas of the CVSuite tool. The next articles in this series will take you through setting up a region, choosing your data settings, and starting your journey into creative economy data.



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